Metro Tasmania supports a small number of sponsorship opportunities each year that align with our role as a Government owned public transport provider in Tasmania and deliver clear benefits for our customers and communities.
As a publicly owned business, our capacity to provide sponsorship is limited and we generally focus on small-scale opportunities that have a strong connection to Metro’s purpose, values and strategic priorities. Meeting our sponsorship criteria does not guarantee that Metro will be able to provide support.
Our approach
Metro considers sponsorship requests that deliver clear public value and align with our purpose, values and strategic priorities.
When reviewing a request, we consider:
- how closely the opportunity aligns with Metro’s role and priorities
- the benefit for Metro’s customers and the Tasmanian community
- the value provided in return for Metro’s sponsorship
- value for money and the level of support requested
- the organisation’s ability to deliver the proposed activity
- any potential safety, financial or reputational risks
- how the outcomes and benefits of the sponsorship can be measured
- other sponsors or funding supporting the activity.
We are particularly interested in opportunities that support:
- community connection and inclusion
- public transport awareness and participation
- accessibility and equity
- safety and wellbeing
- education and community learning
- workforce and transport industry capability.
Sponsorship involves Metro providing financial or in-kind support in return for agreed benefits. These benefits might include recognition of Metro’s support, opportunities to engage with the community, promotion or other outcomes relevant to Metro.
Metro does not provide sponsorship for activities that:
- are political or support a political campaign or position.
- do not align with Metro’s purpose or values
- provide limited benefit for Metro’s customers or the broader community
- present unacceptable safety, financial or reputational risks
How requests are assessed
All sponsorship requests are considered on their merits and assessed in accordance with Metro Tasmania’s Sponsorship Framework.
The Framework provides Metro with a consistent approach to assessing, approving, managing and reporting sponsorship. It includes requirements around value for money, public value, due diligence, conflicts of interest and appropriate use of public resources.
Metro’s Board has approved the Framework in line with the Tasmanian Government’s Guidelines for Tasmanian Government Businesses – Sponsorship.
View Metro Tasmania’s Sponsorship Framework
Submit a sponsorship application
If you believe your proposal aligns with Metro’s approach to sponsorship, you can submit an application for consideration.
Metro has limited sponsorship capacity and generally supports a small number of small-scale opportunities each year. Submitting an application does not guarantee sponsorship, even where a proposal meets our assessment criteria.