Metro has launched a new community campaign encouraging small acts of courtesy that help keep people moving across Tasmania.
A little courtesy keeps Tassie moving celebrates the patience and consideration that many Tasmanians already show every day and highlights the important role buses play in connecting people with work, school, appointments, shops, community activities and home.
More Tasmanians are choosing to travel by bus, with Metro helping thousands of people reach the places and people that matter to them every day.
The campaign encourages simple actions such as slowing down when a bus is indicating, leaving room for it to safely re-enter traffic, taking care around bus stops and showing patience as we share the road.
Metro CEO Jess Paton said the campaign was about recognising the people behind every bus journey.
“Every Metro bus carries people on their way to the places and people that matter to them. We help get kids to school, mums and dads to work, and members of our community to appointments, the shops and local activities. When other people sharing the road slow down, give buses room or let a bus safely back into traffic, they’re helping everyone on board get where they need to go.”
The campaign uses a warm, animated creative style featuring felt-style characters that reflect the diverse range of people who rely on public transport every day.
Rather than focusing on enforcement or road rules, the campaign takes a positive approach by recognising that small acts of courtesy can make a real difference to the people travelling on our roads.
Buses are an essential part of Tasmania’s transport network. When we share the road with patience and respect, we help keep Tasmania moving.”
Metro is pleased to have the support of a number of community and road safety partners, including RACT, MAIB and Tasmania Football Club.
The campaign will run across Hobart, Launceston and Burnie through bus advertising, radio, digital out-of-home advertising, social media and online video.
To learn more about the campaign, visit A little courtesy keeps Tassie moving.
