Metro and RTBU partner on ‘It’s NOT Ok!’ anti-social behaviour campaign
It’s NOT Ok: Metro and RTBU partner to target anti-social behaviour head-on
Metro is excited to partner with the Rail, Tram and Bus Union (RTBU) to launch a joint campaign to take a stand on anti-social behaviour on Metro buses.
The ‘It’s NOT Ok’ campaign is designed to demonstrate to the Tasmanian community, Metro customers and our employees that bad behaviour on Metro buses, in Metro shops, online and in the wider community is not acceptable.
Metro CEO Katie Cooper said that anti-social behaviour, including abuse and assault of our bus operators, is occurring in our community, including on our buses and in bus malls.
“This is obviously totally unacceptable,” she said.
“At Metro, we have seen how this behaviour affects our drivers, our customers, our Metro Shop staff and other employees across the business. Together with the RTBU, we are taking a stand against this behaviour.”
The state-wide campaign officially started on Monday, 17 July and includes television and bus advertising, billboards and paid social media.
Ms Cooper said Metro and the RTBU are partnering to make clear that “anti-social behaviour is NOT ok”.
“Anti-social behaviour can take many forms – whether it is abusing staff online or on the Metro phone line, vaping on a bus, or being physically or verbally aggressive towards our drivers – none of this behaviour is acceptable,” she said.
“We all have a role to play and it is expectation that our employees are treated with respect and are free from harassment.
“It is our hope that through this campaign, we can raise awareness of what sort of behaviour is not ok and bring about real change within our communities.”
The campaign is just one part of a number of initiatives that Metro and other invested stakeholders were taking to see behavioural change. We continue to utilise a range of security and safety measures in place, including arrangements with Tasmania Police, CCTV cameras on all buses and internal security and safety programs. Metro has a long-standing partnership with Tasmania Police for a dedicated resource.
Find out more about our It’s Not Ok campaign.